Building Ireland’s Future

The brilliant 3D visualization of Project Ireland 2040

Project Ireland 2040 is the Government’s overarching policy initiative to make Ireland a better country for all of us, a country that reflects the best of who we are and what we aspire to be.

Project Ireland 2040 is informed by the Programme for a Partnership Government 2016, which recognises that economic and social progress go hand in hand, as well as by the National Planning Framework to 2040 and the National Development Plan 2018-2027.

Project Ireland 2040 emphasises social outcomes and values ahead of economic targets. It prioritises the wellbeing of all of our people, wherever they live and whatever their background.

Wellbeing, equality and opportunity represent the core, interdependent themes of Project Ireland 2040. Without equality we cannot have wellbeing: without opportunity we cannot have equality. The objective of Project Ireland 2040 is to provide a comprehensive social, economic and cultural infrastructure for all our people to flourish, so that together we can create a better society

By 2040 we expect that an additional one million people will live in Ireland, an additional two-thirds of a million people will work here. These are huge increases: more people will be travelling to work, school and universities, more buildings will be needed to accommodate them, clean water will be needed for homes, farms and industry, more and better care facilities will be required for the elderly.

An ageing population and smaller family size mean that we will need an additional half a million homes to accommodate this growth.

Without proper planning, growth will be haphazard and uneven. Without the required infrastructure, our potential for economic growth will stall.

CGI Visualisation of Saab Barracuda MCS

3D CGI Visualization of new conceptual Saab Barracuda Mobile Camouflage System.

Sensor protection and heat-transfer reduction in one system

Military vehicles are used in support of operations in a wide variety of settings with constantly changing threats and intensity. Since vehicles are most vulnerable while moving, mobile camouflage is a highly important equipment area. With optional HeaT Reduction capability further protection is achieved.

Saab is the world’s only complete system house within signature management. We develop, manufacture and market a comprehensive range of products for increased survivability and force protection. By working with Saab, you can be certain that you picked the best and most capable partner in the signature management industry

Star Wars to Promote Wild Atlantic Way

The Wild Atlantic Way in Ireland gets the intergalactic seal of approval in humorous and clever campaign, ‘Otherwordly’, by Fáilte Ireland and Rothco. The highly original advert features a fictional intergalactic travel agency, Tourism Cyhaccm – a tongue-in-cheek nod to the use of Irish locations in the latest Star Wars blockbuster.

The 60” spot plays out to Irish cinema goers of Star Wars: The Last Jedi. Running just before the film begins, audiences will be shown the Wild Atlantic Way as never before: through the eyes of aliens. In the advert, visuals of the Wild Atlantic Way’s lush landscapes and stunning scenery are combined with oddly translated alien dialogue from the outer space travel agency:

“In an other galaxy lies the planet Earth. A small planet unlike to ours. A destination way off the tri-vector path. But the perfected galactic escape. And why not start it on here? The earth inhabiters call it the Wild Atlantic Way. Relax. Let you’re hairs down. Don’t delaying. Go now.”

Creatively devised by Rothco, ‘Otherworldy’ leverages the heavy publicity the popular Irish tourism route has been receiving as a result of the recent Star Wars film shoot. By speaking the language of the captive sci-fi-fanatic Irish cinema audience, the campaign encourages them to re-appraise the familiar landscape with fresh eyes. It draws attention to the glorious scenery, culture and experiences – all of which lie temptingly, not so far-far away.

Daragh Anglim, Head of Marketing, Fáilte Ireland, comments: “The release of Star Wars: The Last Jedi brings with it a unique opportunity for the Wild Atlantic Way and Ireland. Our marketing will capitalise on the exposure that the blockbuster release will generate, positioning the area as a destination that is truly out of this world. This is all presented in a fun innovative and impactful way through the lens of inter-galactic visitors. We have developed a campaign idea with a powerful message driving consideration, while stirring a sense of awe, wonder and pride in a spectacular destination right on our doorstep.”

Alan Kelly, Executive Creative Director of Rothco adds: “To engage domestic tourists in a completely new way, we committed to making the ad feel truly authentic. As a result, no Fáilte Ireland branding is visible. We deliberately created clunkily translated English subtitles and designed sound-reactive graphics to stimulate and entertain the audience.”

Bringing true authenticity to the sound design, EchoLab, which created this strange and fascinating galactic language, has worked on Star Wars trailers previously.

Stage two of the campaign will involve Fáilte Ireland’s response to the number of outer space visitors. It will release a series of quirky online social films in the style of helpful, friendly infomercials to educate these galactic tourists on the myriad of wonderful things they’ll encounter as they fully embrace the Wild Atlantic Way of life.

Viewers are encouraged to visit the official Wild Atlantic Way website, all designed to drive inspiration and bookings as the original Star Wars-themed approach resonates with the Irish audience.

Further playful sci-fi, outer space Fáilte Ireland activity will follow across other channels, fully rounding off the campaign.

New CGI of Death Star

This video is a personal project (fan film) created by Benjamin Botkin and his FX-guru brother Isaac Botkin. Isaac planned and crafted all the visuals in Lightwave 3D, and Benjamin composed the original score. The goal was been to come up with an original melody, but keep it very much within the style and flavor of John William’s iconic Star Wars scores.

Adare, County Limerick, Ireland

Adare, County Limerick, Ireland
Old Irish Village (Stone cottage & shop), These old country villages were build right up to the road.